Snow Tha Product
Fri, July 20, 2018
Doors: 8:00 pm / Show: 9:00 pm
Santa Cruz, CA
$18 in advance / $20 at the door
This event is 16 and over
THE BASICS - ARRIVAL/CHECKIN: 6:30PM SHARP (90 minutes before doors)
Check-In Info: Please plan to arrive at your concert venue box office will-call area no later than 6:30 PM (90 minutes before doors) in order to get your concert ticket and to check-in for the Meet & Greet. A tour representative will meet and escort you to the pre-show Meet & Greet.
Doors to the venue open at 8:00 PM
VIP Merchandise: You will receive all VIP Merchandise at the Meet & Greet.
only hope for… longevity. Since dropping her first project Unorthodox in 2011, fast
forward seven years later and she is a mainstay in the hip-hop world – selling out
national tours, two successful merch lines, countless projects, and most importantly,
a legion of loyal fans. Snow has become a symbol of hard work, perseverance and raw
talent. Her relatability goes beyond gender or ethnicity, Snow refuses to conform to
societal expectations and stands up for issues that she believes in whether it’s
women’s rights, immigration, or other political issues.
Born in San Jose, CA to Mexican immigrant parents that dealt with the struggles of
being undocumented and raising children born in the U.S., Snow grew up both
bilingual and bicultural. She is able to rap in both in English and Spanish and
incorporate melodies reminiscent to the ‘90s era R&B she grew up loving. Equally as
talented singing as rapping, she developed her vocal skills singing along to both R&B
classics, as well as Spanish baladas. Snow started performing at a young age before
putting out multiple mixtapes and dropping viral music videos/songs on YouTube,
which gained the attention of both fans and respected emcees, and eventually landed
her a deal with Atlantic Records.
A well-known artist with a strong social media presence, Snow has over 109 million
views on YouTube, 2.6 million fans on Facebook, 678k fans on Instagram, and has a
legion of loyal fans awaiting her new releases. Snow’s musical influences stem from
Mexican legend Alejandra Guzman to international rap star, Drake. She has been
recognized and respected throughout the hip-hop industry for carving her own lane.
Her reputation as a spitfire performer has her nonstop energy shows selling out from
the West to East Coast. In addition, Snow has utilized her business and marketing
ability to successfully create and build the ‘Woke’ brand, which includes the clothing
line Woke Apparel and her online series Woke.tv.
In 2016, Snow Tha Product released her debut EP under Atlantic Records, ‘Half Way
There…Pt. 1.’ The project had two standout tracks, “Nights” and “Nuestra Cancion.”
The following year, she dropped a remix titled, “Nuestra Cancion Pt. 2,” featuring
reggaeton star Arcangel that hit #4 on the Latin Urban Radio Billboard charts. The
music video has gone on to garner over 14.6 million views on YouTube, making it
Snow’s most-watched video to date. That same year, she contributed to the popular
‘Hamilton Mixtape,’ on the track “Immigrants (We Get the Job Done)” alongside
K'naan, Riz MC, and Residente. In late 2017, she released her latest mixtape ‘Vibe
Higher,’ which featured her artists LexTheGreat, Castro Escobar, and AJ Hernz. The
mixtape was followed by a nationwide 30-date tour.
Beyond her lyrical capabilities and entrepreneurial skill, Snow Tha Product has proven
to be a talented actress. In 2017, she made her official acting debut in the second
season of USA Network's highly-rated TV series Queen of The South, portraying the
character of Lil' Traviesa. Last year, she also won an MTV VMA for ‘Best Fight Against
the System’ video for “Immigrants (We Get the Job Done)” from The Hamilton
Mixtape. Most recently, she released a single titled “Help a Bitch Out (Feat. O.T.
Genasis),” for which the video premiered on WorldStarHipHop. Her career continues
to grow everyday both behind the mic and in front of the cameras. Snow Tha Product
is an artist that speaks up for what she believes in, and never forgets where she
DEVMO Will be dropping her third project "The Hollywood EP" in early 2018 which touches on her experiences living in Hollywood over the past three years. It's safe to say DEVMO has found her sound as she combines melodic choruses and fast paced rapping verses to create a style all her own.
1011 Pacific Avenue
Santa Cruz, CA, 95060