The Catalyst

J BOOG

The Catalyst & California Roots Present

J BOOG

Jesse Royal, Thrive

Sun, February 11, 2018

Doors: 7:00 pm / Show: 8:00 pm

The Catalyst

Santa Cruz, CA

$30 in advance / $35 at the door

Sold Out

This event is 16 and over

This show is sold out but you can get a ticket on the scalper free, fan to fan ticket exchange by clicking here.

J BOOG
J BOOG
J Boog is a man of many influences. The singer of Samoan descent was born in Long Beach and raised in Compton, California. Growing up in the rough streets of Compton, the strong sense of tradition and culture that J Boog absorbed from his family was instrumental in his path to stay off the
streets and begin a successful music career.

At the age of four, after hearing his older sister playing the piano, he developed an interest and started watching her and learning about music. Soon, J was singing along to the notes & melodies he heard his sister play. A while later, she brought home a Bob Marley song book. Even at this young age, J knew Bob's name and his music. Upon hearing his sister begin to play, something clicked inside J. He hasn't been the same since.

The first time J Boog performed in front of an audience, he was nine years old. It was a large family reunion at a church and there were about 200 people present. J's mother and sister insisted for him to sing Whitney Houston's "One Moment In Time" and J obliged them. Though he was nervous, it went quite well.

J Boog's music career became serious in 2005, when a couple of brothers from his neighborhood brought him to one of J's favorite artists, George "Fiji" Veikoso". The two began working together immediately and J ended up moving to Hawaii in 2006 to continue developing his craft. After releasing his debut album "Hear Me Roar" in 2007, he joined the musical family Wash House Music Inc, a record label based in Hawaii and San Francisco.
A year later, in 2008, J Boog met Gramps Morgan of Morgan Heritage and there was an instant chemistry. Gramps was keen on working with J, and set out to make a way. Shortly after, Gramps, J Boog and other Wash House family members were in Jamaica recording in such prestigious places as Bob Marley's "Tuff Gong" Studio, Don Corleone's "Hit Maker", Bobby Digital's "Digital B", Shaggy's "Big Yard", Sugar Minott's "Youth Man Promotion" and more.

The results are apparent when listening to Boog's new music. It is authentic Island Music and genuine Jamaican reggae at the same time. Truly a new and exciting combination. There is a natural theme to Boog's writing: love. It recurs throughout his work and never once seems contrived. When you listen, you will feel he truly knows matters of the heart.

These days Boog is either in a studio, on a stage or catching a flight. Radio interviews have become a daily thing and it's a little overwhelming for the young artist, though he has been smart enough to keep his humility. He has a great sense of humor and an even better sense of reality. He can be overheard saying how blessed he is on a daily basis. It's easy to see why J Boog has been winning over fans when you meet him. He has the right spirit and attitude to carry him to the next level.
J Boog's new album, "Back Yard Boogie" released on September 27th 2011, debuting at #1 on the iTunes & Billboard Reggae Charts. The album features guest performances from the likes of Peetah Morgan of Morgan Heritage, Tarrus Riley, Fiji, Spawn Breezie, Jah Maoli, and Jacob Hemphill of SOJA.
Jesse Royal
Jesse Royal
born 29.4.1989
Thrive
Thrive
Since 2008 Santa Cruz based Pop/Rock/ Hybrid-Reggae band Thrive has been paving its path in the music world.

In October 2010 the relatively unknown band put out its album Gratitude Attitude and would shock the scene. The album would reach number four on the iTunes Reggae Charts and would start the motor for the machine that is called Thrive.

Thrive would build on its success with regional tours with front running reggae artists SOJA, Iration and Tribal Seeds, along with statewide headlining tours on their own and massive shows with other artists including Rebelution, JBoog, The Green and Katchafire.

With founders Aaron Borowitz (Lead vocals/guitar) and Kenny Rogers (lead vocals/drums) building the foundation for the band, they are now joined with seasoned saxophonist and vocalist Scott Schipper, bassist Andrew Forgy and most recently multi-instrumentalist talent Matt Masih on keyboards and vocals.

Though going through a few members in the brief history of the band, Thrive feels that they have what it takes to make some noise.

“We found the right guys so that the chemistry is there. Our music is a reflection of our shared vision of positivity” says founder Aaron Borowitz.

May 7, 2013 Thrive released its third and most anticipated album "Relentless" which debut at number three on iTunes Top Reggae Charts and number six on the Billboard Reggae Charts. The album showed a new musical maturity for Thrive, and also featured a guest appearance by Erich Rachmany (Rebelution) on the single "Just Fine".

Thrive is currently visiting its favorite regional/national venues in promotion for it while sharing their positive lyrics, precise musicianship and powerful four-part harmonies. Be sure to check out this up-and-coming group in its biggest year yet.
Venue Information:
The Catalyst
1011 Pacific Avenue
Santa Cruz, CA, 95060
http://www.catalystclub.com/