The Catalyst


California Roots Presents


Jo Mersa Marley, Jemere Morgan, Westafa

Thu, February 23, 2017

Doors: 8:00 pm / Show: 9:00 pm

The Catalyst

Santa Cruz, CA

$30 in advance / $35 at the door

Off Sale

This event is 16 and over

This show is sold out but you can sign up for the wait list by clicking here!

J Boog is a man of many influences. The singer of Samoan descent was born in Long Beach and raised in Compton, California. Growing up in the rough streets of Compton, the strong sense of tradition and culture that J Boog absorbed from his family was instrumental in his path to stay off the
streets and begin a successful music career.

At the age of four, after hearing his older sister playing the piano, he developed an interest and started watching her and learning about music. Soon, J was singing along to the notes & melodies he heard his sister play. A while later, she brought home a Bob Marley song book. Even at this young age, J knew Bob's name and his music. Upon hearing his sister begin to play, something clicked inside J. He hasn't been the same since.

The first time J Boog performed in front of an audience, he was nine years old. It was a large family reunion at a church and there were about 200 people present. J's mother and sister insisted for him to sing Whitney Houston's "One Moment In Time" and J obliged them. Though he was nervous, it went quite well.

J Boog's music career became serious in 2005, when a couple of brothers from his neighborhood brought him to one of J's favorite artists, George "Fiji" Veikoso". The two began working together immediately and J ended up moving to Hawaii in 2006 to continue developing his craft. After releasing his debut album "Hear Me Roar" in 2007, he joined the musical family Wash House Music Inc, a record label based in Hawaii and San Francisco.
A year later, in 2008, J Boog met Gramps Morgan of Morgan Heritage and there was an instant chemistry. Gramps was keen on working with J, and set out to make a way. Shortly after, Gramps, J Boog and other Wash House family members were in Jamaica recording in such prestigious places as Bob Marley's "Tuff Gong" Studio, Don Corleone's "Hit Maker", Bobby Digital's "Digital B", Shaggy's "Big Yard", Sugar Minott's "Youth Man Promotion" and more.

The results are apparent when listening to Boog's new music. It is authentic Island Music and genuine Jamaican reggae at the same time. Truly a new and exciting combination. There is a natural theme to Boog's writing: love. It recurs throughout his work and never once seems contrived. When you listen, you will feel he truly knows matters of the heart.

These days Boog is either in a studio, on a stage or catching a flight. Radio interviews have become a daily thing and it's a little overwhelming for the young artist, though he has been smart enough to keep his humility. He has a great sense of humor and an even better sense of reality. He can be overheard saying how blessed he is on a daily basis. It's easy to see why J Boog has been winning over fans when you meet him. He has the right spirit and attitude to carry him to the next level.
J Boog's new album, "Back Yard Boogie" released on September 27th 2011, debuting at #1 on the iTunes & Billboard Reggae Charts. The album features guest performances from the likes of Peetah Morgan of Morgan Heritage, Tarrus Riley, Fiji, Spawn Breezie, Jah Maoli, and Jacob Hemphill of SOJA.
Jo Mersa Marley
Jo Mersa Marley
The 23-year-old grandson of Bob Marley & son of Stephen Marley - became immersed into music at 4-years-old, appearing on stage alongside his father, uncle Ziggy and aunts Cedella and Sharon (a.k.a. Ziggy Marley and The Melody Makers). He recently released his debut EP Comfortable in June 2014 and the same year toured the U.S. in support of this release with Stephen "Ragga" Marley as well as Slightly Stoopid. Mersa merges reggae with pop, hip-hop and EDM, while showcasing his deft vocals, clever songwriting and flourishing production skills. Jo was chosen as one of 2015's Artists To Watch by OkayPlayer's Caribbean site LargeUp and was nominated as The Pier's 2015 Breakthrough Artist. He has been featured in PEOPLE magazine, Rolling Stone, Yahoo, Complex, VIBE, The FADER, FOX Detroit Morning Show, Fox Miami Deco Drive and REVOLT.
Jemere Morgan
Jemere means "wish come true." And if wishes come true, then Jemere is on his way to paving an exciting and successful musical career. His Father, Gramps Morgan, is a legendary International Reggae Artist. His Grand-Father, Denroy Morgan, who brought you the hit record "I'll Do Anything For You," topped all the Billboard charts in 1981. His success was so significant and impactful; consequently he was the first reggae artist to be signed by, RCA a major record label. As you can see, Jemere is a direct heir of music.

His biggest musical influence comes from his Father, Gramps Morgan, but also from Mario, Chris Brown, Otis Redding and India Arie.Through his Father, Jemere is inspired to push his talent beyond boundaries. His Father drives him, supports him and is always there to lead him down the right path. Jemere adheres to his Father's favorite quotewhich is "Respect and manners will carry you through the world."
While growing up, he fell in love with music when he went on the Van Warps tour with his Father and his family for 7 weeks. Seeing his Father and his band mates, Morgan Heritage, perform inspired Jemere so much that he knew that music was the only thing that he wanted to do with his life.

What makes Jemere stand out from other Artists is his unique style of combining all types of genres in his music. He has recorded music that blends pop with reggae; and blends rhythm and blues with hip hop. Jemere is currently working in the studio on his EP and his first single "First Kiss" is now available on iTunes. Additionally, he recently toured with his Father, Gramps Morgan, on his European Tour which also featured his Uncle, Peetah Morgan from the reggae group 'Morgan Heritage.' He was the nightly opening act. This eye-opening experience was an exciting start for Jemere's career as he was able to showcase his talents on an international stage. Jemere is on his way to having a successful career that parallels his Father's.

Jemere aspires to have a hit record in every genre, whether as an artist, producer or a writer. One of his favorite quotes is "Mom do I have to do the dishes?" His Mom would be proud to tell him no as he sets off on his musical journey.
dj/selecta/producer now residing in Honolulu, HI...
Venue Information:
The Catalyst
1011 Pacific Avenue
Santa Cruz, CA, 95060