The Catalyst

J-Boog, Groundation



Haven Arts Studio

Fri, August 29, 2014

Doors: 8:00 pm / Show: 9:00 pm

The Catalyst

Santa Cruz, CA

$30 in advance / $35 at the door

Off Sale

This event is 16 and over

J Boog is a man of many influences. The singer of Samoan descent was born in Long Beach and raised in Compton, California. Growing up in the rough streets of Compton, the strong sense of tradition and culture that J Boog absorbed from his family was instrumental in his path to stay off the streets and begin a successful music career.
At the age of four, after hearing his older sister playing the piano, he developed an interest and started watching her and learning about music. Soon, J was singing along to the notes & melodies he heard his sister play. A while later, she brought home a Bob Marley song book. Even at this young age, J knew Bob's name and his music. Upon hearing his sister begin to play, something clicked inside J. He hasn't been the same since.
The first time J Boog performed in front of an audience, he was nine years old. It was a large family reunion at a church and there were about 200 people present. J's mother and sister insisted for him to sing Whitney Houston's "One Moment In Time" and J obliged them. Though he was nervous, it went quite well.
J Boog's music career became serious in 2005, when a couple of brothers from his neighborhood brought him to one of J's favorite artists, George "Fiji" Veikoso". The two began working together immediately and J ended up moving to Hawaii in 2006 to continue developing his craft. After releasing his debut album "Hear Me Roar" in 2007, he joined the musical family Wash House Music Inc, a record label based in Hawaii and San Francisco.
A year later, in 2008, J Boog met Gramps Morgan of Morgan Heritage and there was an instant chemistry. Gramps was keen on working with J, and set out to make a way. Shortly after, Gramps, J Boog and other Wash House family members were in Jamaica recording in such prestigious places as Bob Marley's "Tuff Gong" Studio, Don Corleone's "Hit Maker", Bobby Digital's "Digital B", Shaggy's "Big Yard", Sugar Minott's "Youth Man Promotion" and more.
The results are apparent when listening to Boog's new music. It is authentic Island Music and genuine Jamaican reggae at the same time. Truly a new and exciting combination. There is a natural theme to Boog's writing: love. It recurs throughout his work and never once seems contrived. When you listen, you will feel he truly knows matters of the heart.
These days Boog is either in a studio, on a stage or catching a flight. Radio interviews have become a daily thing and it's a little overwhelming for the young artist, though he has been smart enough to keep his humility. He has a great sense of humor and an even better sense of reality. He can be overheard saying how blessed he is on a daily basis. It's easy to see why J Boog has been winning over fans when you meet him. He has the right spirit and attitude to carry him to the next level.
J Boog's new album, "Back Yard Boogie" released on September 27th 2011, debuting at #1 on the iTunes & Billboard Reggae Charts. The album features guest performances from the likes of Peetah Morgan of Morgan Heritage, Tarrus Riley, Fiji, Spawn Breezie, Jah Maoli, and Jacob Hemphill of SOJA.
2012 will be a year remembered for a lot of things----world-wide unrest, wars, famine & great uncertainty. Not least of all, it will be remembered as the year Groundation built an ark. Through their musical evolution, spanning now 7 full-length studio albums and numerous side projects, Groundation has developed an international following that has brought people together from all continents, races and creeds through a shared vibration and vision. With "Building An Ark" Groundation has created a vessel by which this community can come together and weather the rough and rising seas that are to come.

"Building An Ark," like the band's previous albums before it, sets a new benchmark in not only production value, tone and power---but also in its visionary elements of blending styles and tackling heavy subject matter. Whether the outstanding solos and interplay of the players of instruments or the uplifting and complimenting vocal harmonies, Groundation pulls off the singular feat long mastered by true Roots Reggae----rough and revolutionary messages draped in appealing and soothing music. And the results speak for themselves.

Already, the Building An Ark 2012 World Tour has seen the band play to tens of thousands of fans on four continents and over twenty countries. The US segment of that tour brings Groundation back to their stomping grounds on the West Coast, as well as some very select Eact Coast dates, plus the Caribbean and Hawaii. US audiences are finally starting to catch up to their international counterparts. With the band's ever-changing set lists and extended improvisation grooves, a core "jam-band" type following hitting multiple shows in a row has sprung up from Oregon to Florida and all points in between.

Now is the chance to see the band that has changed the world of Reggae and inspired multitudes of fans the world over with their conscious, urgent & uplifting lyrics---much needed in these times of wide-spread cynicism and complacency. Groundation is "Building An Ark" and we hope you will join us.
Venue Information:
The Catalyst
1011 Pacific Avenue
Santa Cruz, CA, 95060