Live in The Atrium
Thrive
Natural Vibrations
Thu, February 14, 2013
Doors: 8:30 pm / Show: 9:00 pm
The Catalyst
Santa Cruz, CA
$11 in advance/ $14 at the door
Off Sale
This event is 16 and over
http://www.catalystclub.com/event/206813/Thrive

Hybrid Reggae/Rock band Thrive is pioneering a unique sound in the ever-growing genre of Reggae/Rock music.
In a world where materialistic and careless attitudes prevail, Thrive is carving a positive, new musical niche within multiple musical markets.
"We've worked hard to maintain our originality" says guitarist/vocalist Aaron Borowitz who founded the group in early 2008. "Each Member has such different taste in music and that translates through our sound".
Thrive! is the collaboration of the musical talents of Aaron Borowitz, Kenneth Rogers, Erik Cleveland, Scott Schipper,and Andrew Forgy.
In just two years, they have shared the stage with great performers like: Steel Pulse, Collie Buddz, SOJA, Tribal Seeds, Rootz Underground, Ooklah The Moc, Rebelution, The Dirty Heads, Katchafire, Israel Vibration, Don Carlos, J Boog, Mykal Rose, Third World and countless great bands all over California and Hawaii.
While performing often and keeping good working/tour ethic , Thrive is working to build their fan base, meet other musicians, and branch out into other genres. In addition, they are working with local clothing sponsor "California Roots" who is sponsoring the band. Thrive has also recently signed to Vibes Entertainment Group for booking and management working together with them they plan is to take the music to the next level.
2011 is projected to be a great year for Thrive! as they have several regional tours in the works as well as the release of their first full length album "Gratitude Attitude". The new album was released October 14th 2010 and peaked at #4 on iTunes top Reggae charts.
Thrive! is Currently touring in support of their new album and gearing up to branch into new areas
In a world where materialistic and careless attitudes prevail, Thrive is carving a positive, new musical niche within multiple musical markets.
"We've worked hard to maintain our originality" says guitarist/vocalist Aaron Borowitz who founded the group in early 2008. "Each Member has such different taste in music and that translates through our sound".
Thrive! is the collaboration of the musical talents of Aaron Borowitz, Kenneth Rogers, Erik Cleveland, Scott Schipper,and Andrew Forgy.
In just two years, they have shared the stage with great performers like: Steel Pulse, Collie Buddz, SOJA, Tribal Seeds, Rootz Underground, Ooklah The Moc, Rebelution, The Dirty Heads, Katchafire, Israel Vibration, Don Carlos, J Boog, Mykal Rose, Third World and countless great bands all over California and Hawaii.
While performing often and keeping good working/tour ethic , Thrive is working to build their fan base, meet other musicians, and branch out into other genres. In addition, they are working with local clothing sponsor "California Roots" who is sponsoring the band. Thrive has also recently signed to Vibes Entertainment Group for booking and management working together with them they plan is to take the music to the next level.
2011 is projected to be a great year for Thrive! as they have several regional tours in the works as well as the release of their first full length album "Gratitude Attitude". The new album was released October 14th 2010 and peaked at #4 on iTunes top Reggae charts.
Thrive! is Currently touring in support of their new album and gearing up to branch into new areas
Natural Vibrations

Natural Vibrations (sometimes affectionately called "Natty Vibes"), is the Pacific's premiere reggae band. And they just released their long-awaited and highly anticipated 6th full-length album, titled Got This Music. The project, their first full-length release in five years, is produced by Imua Garza and Brett Ortone, the same production team responsible for blockbuster hit titles by Rebel Souljahz and Kolohe Kai.
A veteran of the Pacific reggae scene for over 15 years, Natural Vibrations has been repeatedly praised by critics for their straight- ahead, no-holds-barred pop/rock/reggae musical style and their dynamic and energetic live concert performances. With its winning combination of the classic Natural Vibrations sound and an edgy, modern production style, Got This Music solidifies Natural Vibrations place at the top of the reggae ladder.
Being Hawaii's top party and dance band, it is only appropriate that the new Natty Vibes album lead off with the hot track "Party & Dance", a hard-driving song about the joys of just letting go in the clubs after a long week of working, complete with blistering lead guitar solos throughout. It is followed by the title track, "Got This Music", a catchy reggae song sung by bass player Jehua Evans with its message of the positive healing power of music.
Lead singer Peni Pua'auli's daughter, Quela Pua'auliāPuahi, is featured on a duet with her father on the song "Don't Worry", a solid mainstream reggae song in the classic Natural Vibrations vein, that is already garnering significant airplay on many top island music stations.
Guitarist Wayne Enos' song compositions include the longing "Anxiously Waiting", a medium-tempo track about anticipating a pleasurable relationship; and the tracks "Can't Stop", and "The Vibes", both featuring guest 2Boi on the mic.
Papa T from B.E.T. is featured on two of Peni's tracks, the upbeat "Are You Ready?" and the pro-ganja dancehall track "Sensi Nation".
One of the song highlights of the Got This Music album is "Sound So Easy" featuring a blazing sax solo from Simplisity's Andy Sexton, one of Natural Vibrations early influences.
A veteran of the Pacific reggae scene for over 15 years, Natural Vibrations has been repeatedly praised by critics for their straight- ahead, no-holds-barred pop/rock/reggae musical style and their dynamic and energetic live concert performances. With its winning combination of the classic Natural Vibrations sound and an edgy, modern production style, Got This Music solidifies Natural Vibrations place at the top of the reggae ladder.
Being Hawaii's top party and dance band, it is only appropriate that the new Natty Vibes album lead off with the hot track "Party & Dance", a hard-driving song about the joys of just letting go in the clubs after a long week of working, complete with blistering lead guitar solos throughout. It is followed by the title track, "Got This Music", a catchy reggae song sung by bass player Jehua Evans with its message of the positive healing power of music.
Lead singer Peni Pua'auli's daughter, Quela Pua'auliāPuahi, is featured on a duet with her father on the song "Don't Worry", a solid mainstream reggae song in the classic Natural Vibrations vein, that is already garnering significant airplay on many top island music stations.
Guitarist Wayne Enos' song compositions include the longing "Anxiously Waiting", a medium-tempo track about anticipating a pleasurable relationship; and the tracks "Can't Stop", and "The Vibes", both featuring guest 2Boi on the mic.
Papa T from B.E.T. is featured on two of Peni's tracks, the upbeat "Are You Ready?" and the pro-ganja dancehall track "Sensi Nation".
One of the song highlights of the Got This Music album is "Sound So Easy" featuring a blazing sax solo from Simplisity's Andy Sexton, one of Natural Vibrations early influences.