The Catalyst

Thrive

Live in The Atrium

Thrive

Natural Vibrations

Thu, February 14, 2013

Doors: 8:30 pm / Show: 9:00 pm

The Catalyst

Santa Cruz, CA

$11 in advance/ $14 at the door

Off Sale

This event is 16 and over

Thrive
Thrive
“Don’t be a follower when you can be a leader.”

-Thrive, “Freedom of speech”

Since 2008 Santa Cruz based Pop/Rock/ Hybrid-Reggae band Thrive has been paving its path in the music world.

In October 2010 the relatively unknown band put out its album Gratitude Attitude and would shock the scene. The album would reach number four on the iTunes Reggae Charts and would start the motor for the machine that is called Thrive.

Thrive would build on its success with regional tours with front running reggae artists SOJA, Iration and Tribal Seeds, along with statewide headlining tours on their own and massive shows with other artists including Rebelution, JBoog, The Green and Katchafire.

With founders Aaron Borowitz (Lead vocals/guitar) and Kenny Rogers (lead vocals/drums) building the foundation for the band, they are now joined with seasoned saxophonist and vocalist Scott Schipper, bassist Andrew Forgy and most recently multi-instrumentalist talent Matt Masih on keyboards and vocals.

Though going through a few members in the brief history of the band, Thrive feels that they have what it takes to make some noise.

“We found the right guys so that the chemistry is there. Our music is a reflection of our shared vision of positivity” says founder Aaron Borowitz.

May 7, 2013 Thrive released its third and most anticipated album "Relentless" which debut at number three on iTunes Top Reggae Charts and number six on the Billboard Reggae Charts. The album showed a new musical maturity for Thrive, and also featured a guest appearance by Erich Rachmany (Rebelution) on the single "Just Fine".

Thrive is currently visiting its favorite regional/national venues in promotion for it while sharing their positive lyrics, precise musicianship and powerful four-part harmonies. Be sure to check out this up-and-coming group in its biggest year yet.
Natural Vibrations
Natural Vibrations
Natural Vibrations (sometimes affectionately called "Natty Vibes"), is the Pacific's premiere reggae band. And they just released their long-awaited and highly anticipated 6th full-length album, titled Got This Music. The project, their first full-length release in five years, is produced by Imua Garza and Brett Ortone, the same production team responsible for blockbuster hit titles by Rebel Souljahz and Kolohe Kai.

A veteran of the Pacific reggae scene for over 15 years, Natural Vibrations has been repeatedly praised by critics for their straight- ahead, no-holds-barred pop/rock/reggae musical style and their dynamic and energetic live concert performances. With its winning combination of the classic Natural Vibrations sound and an edgy, modern production style, Got This Music solidifies Natural Vibrations place at the top of the reggae ladder.

Being Hawaii's top party and dance band, it is only appropriate that the new Natty Vibes album lead off with the hot track "Party & Dance", a hard-driving song about the joys of just letting go in the clubs after a long week of working, complete with blistering lead guitar solos throughout. It is followed by the title track, "Got This Music", a catchy reggae song sung by bass player Jehua Evans with its message of the positive healing power of music.

Lead singer Peni Pua'auli's daughter, Quela Pua'auli–Puahi, is featured on a duet with her father on the song "Don't Worry", a solid mainstream reggae song in the classic Natural Vibrations vein, that is already garnering significant airplay on many top island music stations.

Guitarist Wayne Enos' song compositions include the longing "Anxiously Waiting", a medium-tempo track about anticipating a pleasurable relationship; and the tracks "Can't Stop", and "The Vibes", both featuring guest 2Boi on the mic.

Papa T from B.E.T. is featured on two of Peni's tracks, the upbeat "Are You Ready?" and the pro-ganja dancehall track "Sensi Nation".

One of the song highlights of the Got This Music album is "Sound So Easy" featuring a blazing sax solo from Simplisity's Andy Sexton, one of Natural Vibrations early influences.
Venue Information:
The Catalyst
1011 Pacific Avenue
Santa Cruz, CA, 95060
http://www.catalystclub.com/