The Catalyst



Trevor Hall, LoCura

Wed, October 31, 2012

Doors: 7:30 pm / Show: 8:30 pm

The Catalyst

Santa Cruz, CA

$18 in advance/ $22 at the door

Off Sale

This event is 16 and over

2012 will be a year remembered for a lot of things----world-wide unrest, wars, famine & great uncertainty. Not least of all, it will be remembered as the year Groundation built an ark. Through their musical evolution, spanning now 7 full-length studio albums and numerous side projects, Groundation has developed an international following that has brought people together from all continents, races and creeds through a shared vibration and vision. With "Building An Ark" Groundation has created a vessel by which this community can come together and weather the rough and rising seas that are to come.

"Building An Ark," like the band's previous albums before it, sets a new benchmark in not only production value, tone and power---but also in its visionary elements of blending styles and tackling heavy subject matter. Whether the outstanding solos and interplay of the players of instruments or the uplifting and complimenting vocal harmonies, Groundation pulls off the singular feat long mastered by true Roots Reggae----rough and revolutionary messages draped in appealing and soothing music. And the results speak for themselves.

Already, the Building An Ark 2012 World Tour has seen the band play to tens of thousands of fans on four continents and over twenty countries. The US segment of that tour brings Groundation back to their stomping grounds on the West Coast, as well as some very select Eact Coast dates, plus the Caribbean and Hawaii. US audiences are finally starting to catch up to their international counterparts. With the band's ever-changing set lists and extended improvisation grooves, a core "jam-band" type following hitting multiple shows in a row has sprung up from Oregon to Florida and all points in between.

Now is the chance to see the band that has changed the world of Reggae and inspired multitudes of fans the world over with their conscious, urgent & uplifting lyrics---much needed in these times of wide-spread cynicism and complacency. Groundation is "Building An Ark" and we hope you will join us.
Trevor Hall
Trevor Hall
If Trevor Hall's 2009 self-titled Vanguard Records debut represented the young musician's struggle with finding himself, his follow-up, Everything Everytime Everywhere (August 23rd) is a courageous affirmation that he has become the man he had been seeking. The warm linearity of his prior work gives way to a mature artist hitting his stride, an image that persists throughout this body of work, from the easy reggae slide of the opening "The Return" and the anthemic "Brand New Day" straight
through to the momentous closing track, "The Mountain." Hall's signature blend of catchy pop/rock songs infused with tasteful shades of reggae has made this diverse 24-year-old one of the most lauded up-and-coming musicians on the American music scene.

"With the last album, I was exploring more," Hall says from his Southern California home. "I was going through a struggle with myself, and all that grittiness came out. With this one I knew exactly what I wanted to do. I had much greater conviction."
While on Trevor Hall, the singer wove Sanskrit chants into pop- and rock-laced songs, he now feels that the underlying themes of devotion and community remain while he focuses less on making them feel so apparent—he never sacrifices his music for a message. Rather, his music is the message. Nowhere is this more apparent than on the upbeat "Brand New Day," in which he confidently casts aside his former self to welcome new possibilities:

Shake the dust off your hands/And come run free on this land/If you want to survive/It's time to wake up and sing/Put the crown on the king/Live your life/Wake up/It's a brand new day

Hall easily exudes that rare ability to write universal songs that appeal to broad audiences in the vein of two of his heroes, Ben Harper and Bob Marley. The strong focus on love on Everything Everytime Everywhere quickly burrows itself into our minds, even though the love he discusses is more celestial than earthly. Hall continually employs poetic metaphors to represent "internal heights," the ability of each human to recognize their highest self, as on the epic track, "The Love Wouldn't Die." "That song is my favorite on this record," Hall says. "Musically it's very different than what I usually do. It's the second-to-last song, right before 'The Mountain,' which is this very triumphant journey of ascending a peak. With everything I do, that home stretch is the most difficult. The song is about living a spiritual life in a material world, of being a stranger in a strange land. At some point you get scared of being so different, and you want to conform and be like everybody else. But once you have a higher taste of spiritual life, everything else seems mundane. No matter how hard you try to fall asleep to this spiritual part of you, you can't. That love won't die."

Trevor Hall's heartfelt balladry may perhaps prove more meaningful to fans than his powerful rock anthems. The opening bass line of one such song, "All I Ever Know," unfolds into a beautiful and inspiring song about finding comfort in the face of adversity:

We put the stars to shame/What can I say/The earth it turns but we never fade away/Forever hold on/Forever stay close/All I ever need/You'll be all I ever know

While looking outward for universal love, Hall is not afraid of turning inside. This shines through on the one song that is about human love, the gorgeous and heartbreaking "Te Amo." The young man grows quieter than his usual buoyant self while explaining.

"When you're a musician, you meet a lot of people, but you're always moving. You can't really get attached to anyone. Sometimes you meet someone who really has a big effect
on you. 'Te Amo' was a situation where I met a woman and fell in love very quickly, but I knew it wasn't going to work because of my life. I had to make a decision. It's a tricky place." While Hall spends his days listening to Indian devotional music and Golden Era reggae from the 1960s and '70s, his music is modern and immediately recognizable. The eleven tracks on Everything Everytime Everywhere are guitar-driven gems that fit right at home in the catalog of his influences. Created with a host of incredible musicians, including longtime Matisyahu guitarist Aaron Dugan, bass player Brian Lang and drummer Aaron Sterling, Hall's stellar guitar playing and distinctive voice is backed by a crew of sonic experts.

Like the events in his life, each song is a complete journey itself. The ska- and calypsoinfluenced "Different Hunger" was inspired after touring with the legendary Jimmy Cliff, while "The Return," a smooth and relaxed percussion-filled track reminiscent of Jack
Johnson's early work, represents getting back to his own divinity—yet in no rush to arrive. Then there's the playful "Dr. Seuss," the album's most driving track, which Hall co-wrote with producer Jimmy Messer.

"I walked in one day and he had this beat going," Hall says. "It was awesome, and I said we had to come hard lyrically on this. That became the first line of the song. Then I realized that so many people come hard with their attitude, and never step back and enjoy the variety that exists in life. So while I was developing this theme, Jimmy said he had read Dr. Seuss to his son that morning, and that became the theme to the song: not worrying about what's better than another, but enjoying the variety of life."

Beyond his years in sound and maturity, Trevor Hall has accomplished what great musicians do when presented with such circumstances: he created lasting art to inspire and comfort others. Everything Everytime Everywhere is the testament of an inner warrior trying to lift himself and those around him out of the everyday maladies that plague our lives. There are songs to fall asleep to, songs to wake up by, and songs to feel good about yourself. They encapsulate life and make you a part of Trevor Hall's world, while his music becomes part of yours.
CALIFAS MESTIZO MUSIC: Direct from San Francisco's fertile music scene, LoCura taps into the diverse sounds that have a rich history in the Bay Area, weaving them together in an uncanny way to reveal their common roots. Mixing Flamenco with Reggae and Cumbia with Ska through contagious rhythms and multiple languages, their music takes you on a ride through a day in the emerging globalized experience where the movement of people and ideas are in constant flux. Reflecting lead vocalist Kata's own experience of growing up Spanish American in Spain, Italy, and the U.S., LoCura's music rides the borders of identity and migration piecing together a mosaic of our myriad cultures and experiences. In Spain the expression "Ida y Vuelta" is used to describe certain styles within Flamenco that made a "round-trip" from Spain to Latin America, mixing with music from the African slave and Indigenous populations. With this idea of music traveling and music as creative resistance, LoCura takes the trip back again mixing it up with their own Califas Flamenkito, Reggae, and Cuban Son styles. Moved by the music that crosses borders and takes root in different lands, LoCura draws from this creative 'rebelde' spirit to cultivate the cures passed on from our ancestors.
Venue Information:
The Catalyst
1011 Pacific Avenue
Santa Cruz, CA, 95060